Naples pizza, 5 min read
Real pizzerias versus tourist pizza in Naples
Published 5 June 2026
Quick answer
- -Da Michele has the queue but is one of many.
- -Concettina ai Tre Santi, Pizzeria Starita, and Pizzeria La Notizia are the local alternatives.
- -Real Neapolitan pizza is 24 to 36 hour fermented dough.
- -Pizza is dinner, never lunch, never in a chain.
- -If a menu has pineapple on pizza, walk out.
What real Neapolitan pizza is
The rules: 24 to 36 hour fermented dough at 60 to 70 percent hydration, San Marzano tomatoes (the canned variety from Mount Vesuvius region), mozzarella di bufala or fior di latte, basil, olive oil, baked 60 to 90 seconds in a wood oven at 480 degrees Celsius. The dough should be soft and slightly burnt at the edges (the leopard spots).
The 7 institutions
Worth the queue, in priority order:
- -Da Michele on Via Cesare Sersale, the most famous, 90 minute queue, two pizzas on the menu
- -Sorbillo on Via dei Tribunali, larger and more varied, 45 minute queue
- -Concettina ai Tre Santi in Rione Sanità, modern technique, book ahead
- -Pizzeria Starita in Materdei, the inventor of the modern Neapolitan technique
- -Pizzeria La Notizia in Vomero, Enzo Coccia's elevated version
- -50 Kalo in Mergellina, Ciro Salvo's contemporary version
- -I Masanielli da Francesco Martucci in Caserta (30 minutes by train) for the cult version
What to skip
Skip anywhere with a menu in 6 languages with photos. Skip anywhere with a guy waving you in from the street. Skip pizza in tourist neighborhoods (Spaccanapoli at lunch) and walk a few blocks away. Pizza al taglio (rectangular by the slice) is a Roman thing, not Neapolitan, do not order it here.
The order
At a real pizzeria, order one pizza per person plus one bottle of wine to share. The classic orders:
- -Pizza margherita (tomato, mozzarella, basil), the canonical original
- -Pizza marinara (tomato, garlic, oregano, no cheese), the older still
- -Pizza diavola (with spicy salami) for the spicy version
- -Pizza ortolana (with vegetables) for the lighter version
- -Pizza fritta (deep-fried pizza), the Naples-only specialty
What time to go
Pizzerias open at 7pm for dinner. 7pm is tourist hour, the queue is short but the atmosphere is empty. 8pm to 9pm is the queue peak and the local crowd. 10pm is post-queue and the room is full of locals after their first dinner round.
The Caputo flour test
Real pizzerias use Caputo flour (specifically the Pizzeria or Tipo 00). It is the gold standard. If you visit a pizzeria and the staff are happy to talk about flour, you are in the right place.
Frequently asked
Is Da Michele worth the 90 minute queue?
Yes once, for the experience. The pizza is excellent but not necessarily better than the seven other institutions on this list, which have shorter queues. Da Michele is the most famous because of the Eat Pray Love effect.
What is the difference between Neapolitan and Roman pizza?
Neapolitan is round, hand-shaped, soft, with a puffy edge (cornicione), baked 60 to 90 seconds at very high temperatures. Roman pizza al taglio is rectangular, cut by weight, with a thinner crust, baked longer at lower temperatures.
Is pineapple on pizza acceptable in Naples?
No. If a pizzeria menu in Naples lists pineapple, it is a tourist trap. Walk out and find one of the seven institutions.
Can you eat pizza for lunch in Naples?
Some pizzerias open for lunch but the local culture is dinner-only for pizza. Locals eat panino, fritti, or pasta for lunch and save pizza for after 7:30pm.
Plan it with your crew.
Free for the first trip. Everyone votes. The AI does the boring half.
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